How This Military Wife Turned Her Personal Blog About LDR Into A Lifestyle Brand

Hi Babes,

For this week’s Influencer Tips Thursday, we are learning so much from Roxci & how she actually started her blog because she had too many feelings about her long distance relationship that she needed to unload. Until a few years later, she now blogs about her military wife lifestyle, travels and all the products she loves. She has so many insider insights, so let’s get to it!

Who are you and where are you from?

I’m Roxci, a military spouse lifestyle and travel blogger. I was born in the Philippines, raised in both Singapore and Manila, and now I’m in San Diego because of my husband’s military training. We move to Hawaii soon though!

What is your brand about and what made you start it?

I started my blog as a way to just unload all the emotions I had while I was going through a long distance relationship. Soon, I started receiving messages and emails from both friends and strangers telling me how my posts helped them hold on to their long distance relationships despite all the struggles of being affiliated with the military.

At the heart of it all, I loved getting to know that I was helping people by just being me. I talked about things I was going through, products I loved, and advice for military spouses.

Do you have another job outside of being a (blogger/influencer/entrepreneur)?

Now, I serve as a full time content creator for my blog. In the past, I’ve worked in corporate in the fields of advertising and business development. I also have an extensive experience writing for different publications — been writing since college. Basically, I like to talk a lot. Haha!

Is it difficult to balance your work life and passion project(s)?

Since I am a full time content creator, my work is my passion. I’m constantly driven to think of new ideas, new ways of shooting products, and new collaboration opportunities, because of the fact that I love what I do.

What do you love the most about being an influencer?

Honestly, what I love the most is knowing I have people who trust me enough to follow my advice and try the products I recommend. It’s one way I know I really am making a difference in someone else’s life by being an influencer.

What do you think is the hardest thing about being an influencer?

I’d have to say the hardest thing about being an influencer is… Instagram’s ever changing algorithm! Hahaha!

Another challenging aspect is the fact that sometimes I feel like I can’t completely switch off from working — even when I’m on vacation. I’m always scouting for areas to shoot, taking and editing photos, filming videos, taking down notes — the list goes on. But again, I love what I do, so it’s worth it!

What are three tips you can give to someone who also wants to be an influencer like you?

  1. Have a long term goal. || Goals will give you a sense of direction in the things you’re doing. They’ll keep you focused and help you realize how much you’ve been growing in your career.
  1. Be authentic. || Don’t recommend something you don’t believe in because once your followers know you’re lying, it’s going to be so much harder repairing your relationship with them.
  1. Be kind. || Never ever think you’re better than anybody because you have a bigger following than him/her. There’s a fine line between knowing what your worth and shoving it in everyone else’s face.

What are your goals and where do you see yourself a year from now? & where do you hope to be in 3 – 5 years?

We’re moving to Hawaii soon because of my husband’s orders, so my short term goals are to find a house, get settled, and gain a network of blogger friends based in Oahu. In 3-5 years, I hope I get to connect with more people all around the world, have great relationships with the brands I’ve worked with, and make a few products of my own.

Who/what inspires you or keeps you motivated to do what you do?

I’d have to say my husband is my #1 inspiration because he’s one of my cheerleaders when it comes to blogging. The fact that he lets me shed a lot of light in our relationship, when he’s a private person, is such a big thing — and I love him even more for it.

What’s your favorite app aside from instagram?

Facebook, Lightroom, and Unum.

What’s your next project and how can we support you?

I’ve collaborated with a preset creator recently and now I’m her partner when it comes to selling her Lightroom presets in the US market. It’d be great if you could support by buying a preset or 2. 🙂

How important is it to you to make genuine connections/friendships through social media/in our industry & why?

It’s incredibly important because most of the connections start online, and it’s so much better if they’re taken offline as well. I love getting to know the friends I’ve made through social media by actually meeting up with them for coffee. Even just getting to know them by engaging consistently on their posts and stories is a good idea.

Genuine relationships take time and effort to develop but it’s worth a lot, especially when you want to know more about the industry you’re in.

What does female empowerment and girls supporting girls mean to you?

I feel like girls deserve to acknowledge that they are unique and beautiful in their own way. So instead of trying to be someone they’re not, they should just be who they are — as raw and real as it may seem. If girls recognize this, then they’ll feel empowered in their own way, and in turn, they’ll want to spread that self-love with the people they surround themselves with.

Where can we find you in social media?(state your social media handles/blog/website)

What are you looking forward to the most from Influencer Girl Gang and what do you hope to acquire from joining us?

I’d love to broaden my network with the help of the Influencer Girl Gang. I feel like blogging is such a niche of its own, and the only people who really understand it, are the ones who are go getters and have their eyes on the prize. I’d love to have a group of girlfriends who keep me motivated and inspire me to be better.

Hope this blogpost was helpful to you and other inspiring entrepreneurs out there to pursue their passion.



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Made With Joy is a fashion, lifestyle, adventure blog featuring the latest fashion trends, travel tips, influencer tricks & DIY hacks.

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